For B2B sites with anonymous traffic you can't convert
Identify 30% of your anonymous web visitors by company.
Show them the page they actually need to see — case studies for their industry, pricing in their currency, a CTA to talk to a human in their time zone. No third-party cookies. No $20k/year SaaS contracts. No JavaScript trackers. Built on AWS-native primitives in two weeks.
You're already in our system. Below is what we know about your network — derived in the 200ms it took to load this page, with zero tracking. The same fingerprint we'd build for your visitors.
Self-proof · live
Last 30 days, this page was visited by:
A real-time read on the visitor mix this site has actually pulled. The same view we'd build for your traffic — except yours probably has more buyers in it.
Engagement options
Three ways to start.
Fixed scopes, fixed fees. We don't sell platform subscriptions you don't need or hourly engagements that drag.
Best for: deciding whether this is worth doing
Audit
$2,500 / flat
- 2-week traffic-segmentation report
- Per-vertical / per-ASN breakdown of who's actually visiting
- 3 priority segments identified with named accounts where possible
- Deliverable: 12-page PDF + 60-min readout call
- No code shipped — just the map
Most chosen
Build
$8k–$15k / scoped
- Audit included
- Deploy AWS stack on your domain (S3 + CloudFront + CFF)
- 3 high-conversion variants written + shipped
- HubSpot / Salesforce / Pipedrive integration
- Google Ads + Meta retargeting audience setup
- Dashboard for ongoing visibility
- 2 weeks delivery, fixed price
Best for: ongoing optimization
Managed
$2,000 / month
- Build is prerequisite
- Monthly variant testing & iteration
- Ad-platform sync stays current with traffic shifts
- Monthly insights call with your marketing team
- New segment rollout as your business changes
- Cancel anytime, 30 days notice
Math it out
What's the lift worth to you?
Drag the sliders. The estimate updates live. Conservative defaults — we use a 2-percentage-point conversion lift, which is roughly the median improvement we've seen in identifiable traffic segments.
Estimated incremental pipeline / year
$0
Move the sliders.
Build package payback
—
Two weeks, start to live
The process.
No multi-quarter implementation, no procurement RFP cycle, no 12-call discovery phase. Tight scope, fixed deliverables.
Audit & segments
Day 1 — kickoff call (60 min). We instrument your site if not already, pull 30 days of traffic, run the segmentation. Day 5 — segment review, you pick the 3 variants we'll build.
Build & integrate
AWS stack deployed on your domain. Variants live. CRM + ad-platform integration tested. End of week — 30-min go-live call.
Live & measure
You're in production. First conversion data lands within 7-14 days. We hand off the dashboard. If you take Managed, the first iteration cycle starts here.
Common objections
The questions every buyer asks.
Is this GDPR/CCPA compliant?
Yes — and arguably more compliant than the cookie-and-tracker approach most marketing tools use. Server-side IP-based personalization with no cookie set on the visitor's browser falls under "legitimate interest" in GDPR's framework. We don't store IP addresses in identifiable form (we hash them or aggregate to ASN). No third-party data sharing. We can ship with a transparent privacy notice and data deletion endpoint.
What about VPNs and residential traffic? Doesn't this break the signal?
Partially, yes — and we're upfront about it. Residential ASNs (Comcast, Spectrum, Verizon home) make up a growing share of B2B browsing as remote work persists. For pure B2B identification, the signal degraded from ~80% accuracy in 2018 to ~50-60% now. This is also true for Clearbit and 6sense — their databases mask the same problem with marketing copy. Our position: identification is one signal among several. Combine it with referrer, time-of-day, and behavioral data and you still get a strong segmentation.
Isn't this creepy?
Less creepy than the alternatives. We don't read cookies, don't fingerprint browsers, don't share data with third parties, and don't follow visitors across the web. We see what every web server in the world sees on a connection (the IP and the request headers) and use it for content selection — exactly the same thing your CDN already does to choose which edge to serve from. The "creep" line, in our view, is at cross-site tracking, which we don't do.
How is this different from Clearbit Reveal or 6sense?
Different scope. Clearbit Reveal is a paid IP-to-company database — they tell you "this visit is from Microsoft Seattle." 6sense and Demandbase are full ABM platforms — IP signals plus intent data plus CRM plus ad-platform orchestration, sold as enterprise contracts. We sit below those: we ship the personalization plumbing, integrate with whichever IP intelligence service you want (free CloudFront for region/ASN, ipinfo.io for friendly names, Clearbit if you have a contract), and stay out of the way. See the comparison below.
What if I already have HubSpot / Marketo / Pardot? Will this fight with them?
It complements them. HubSpot and friends know who's filled out a form; we identify anonymous visitors who haven't yet. We pass the segment to your CRM as a contact property the moment a visitor converts, so you stop losing the attribution. No conflict.
What's the data retention policy?
Per visit: ASN + city + postal code only, IP hashed with a daily-rotating salt. We retain at the aggregate level (counts per ASN per day) for as long as your contract is active. Per-visit logs roll off in 30 days. We can do shorter retention windows if your industry requires it — common for healthcare and financial services clients.
Can I see a real client example?
This page is the example. The "Last 30 days" snapshot above is real data from this site. We use the same stack we sell. For client engagements we operate under NDA by default, but we can introduce you to references on a call.
Where we sit
Honest comparison.
Not "we beat them all." We don't. We sit at a different layer, and we're cheaper.
| Huntington Analytics | Clearbit Reveal | 6sense / Demandbase | |
|---|---|---|---|
| Annual cost | $0–$25k (build + optional managed) | $12k–$50k | $60k–$250k+ |
| Setup time | 2 weeks | 1 day (pixel install) | 3-6 months |
| IP-to-company data | CloudFront + ipinfo (or BYO) | Proprietary database | Proprietary + intent overlay |
| Personalization engine | Yes — included | No — bring your own | Yes — proprietary |
| Cookies required | No | Yes | Yes |
| Owns the data | You | Shared | Shared |
| Right when: | Under 1M visitors/mo, want to own the stack | Need fast IP-to-name lookups | Enterprise B2B with $5M+ deal sizes |
We can integrate Clearbit on top of our stack if you have a contract — the Lambda@Edge enrichment hook accepts any IP intelligence provider. We don't replace 6sense; we fill the gap underneath it for companies that aren't ready for that investment.
For the technical buyer
How it works under the hood.
If you're sending this to your CTO or your developer, here's the architecture in 60 seconds. Skip if you'd rather just see the outcomes.
visitor browser
│
▼
┌──────────────────────────────────┐
│ CloudFront edge POP │
│ injects CloudFront-Viewer-* │
│ headers automatically │
└──────────────┬───────────────────┘
│
┌──────────┴──────────┐
│ │
▼ ▼
┌──────────┐ ┌──────────────────┐
│ S3 │ │ CloudFront │
│ (static │ │ Function reads │
│ HTML) │ │ headers, returns│
└──────────┘ │ JSON or routes │
│ to a variant │
└──────────────────┘
One S3 bucket. One CloudFront distribution. One CloudFront Function (~30 lines). Cost at low traffic: roughly $0/month. The CloudFront-Viewer-* headers give you visitor IP, ASN, country, city, postal code, latitude/longitude, and timezone — derived from edge routing data, free. The function turns that into per-visitor content variation.
Full architecture briefing here: notebooklm.huntington-analytics.com/ip-remarketing.html
Try a different identity
Click below to simulate visiting from a different network. The variant panel updates with content tailored to that segment — the same logic a real personalization engine would apply.
The shop
Who's behind this.
Huntington Analytics
Data & AI consulting in Huntington, WV. Public-sector clients across the WV/KY/OH tri-state and private-sector clients in healthcare, manufacturing, and education. AWS Activate startup.
Track record
Built and operate Coalfield Data Portal, Tri-State Traffic Dashboard, Cabell County Health Index, Marshall University Fynder, and several other production data products. We ship.
Privacy posture
No cookies. No third-party trackers. No data shared with ad networks unless you explicitly opt in. Server-side personalization at the edge. Full audit log on request.
Next step
Book a 15-minute audit.
No deck, no sales pitch. We'll look at your site live, identify the top 3 traffic segments you're not converting, and send you the back-of-envelope numbers within 24 hours. If we'd be the right fit, we'll say so. If we wouldn't, we'll point you to who is.